What phrase may a licensee lawfully include in her advertising for a residence resembling an antebellum mansion?

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The phrase "Antebellum style mansion" is the most appropriate for advertising a residence that resembles an antebellum mansion because it accurately describes the architectural style of the property without suggesting that the home is a genuine historic antebellum structure. The term "style" clearly indicates that the property is inspired by or mimics the characteristics of antebellum architecture, allowing potential buyers to understand that it reflects a design aesthetic rather than a historical authenticity.

Using the word "style" can help prevent any misleading implications about the age or historical significance of the home, which is important for compliance with advertising regulations in real estate. This also fits within the guidelines of fair advertising practices, ensuring clarity for potential buyers regarding what they can expect from the property. Other phrases, like "updated antebellum" or simply "antebellum," could imply that the residence is either an actual antebellum home or that it has historical significance or age, which may not be accurate. "Beautiful 'antebellum' estate" uses quotation marks, which may create ambiguity about the term's applicability and could mislead consumers regarding the property’s true nature.

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