A broker has noticed that many buyers in the neighborhood speak Russian. He decides to advertise on Russian internet sites. This is:

The reasoning behind the selection of this answer lies in the principles of fair housing and non-discrimination in advertising. Advertising in a specific language targeted primarily at one ethnic group can lead to perceptions of exclusivity or discrimination against others. In the context of real estate, any marketing approach that focalizes on a particular demographic based on race, ethnicity, or national origin can violate fair housing laws.

These laws are designed to ensure equal housing opportunity for all individuals and to prevent discriminatory practices that could exclude potential buyers from different backgrounds. Even if the intention is to cater to an existing demographic, the method of targeting may inadvertently lead to a violation of these principles, making the advertising approach unacceptable.

In contrast, advertising inclusively, without suggestive or preferential language favoring one group over others, could be acceptable, assuming it aligns with the intentions of fair housing laws. Hence, while it may be important for a broker to reach diverse audiences, focusing solely on one specific language can create significant legal issues.